Goldendoodle Spunk & Charm in a Beer Bottle

New Beer Label Design: Murphy’s Beer 

The primary design element, on the beer label, is inspired by my golden doodle, Murphy. This playful rendering style of Murphy is intended to give the overall brand and bottle design a fun and friendly feel. When looking for a beer in a store, buyers want to feel comfortable in that the beer they buy/drink will hopefully bring them fun, relaxing times. Murphy gives off this impression. I chose bright tones for this brand to evoke excitement and energy while also standing out on a shelf to a buyer.